Big Gigantic
Road to Rowdytown
Event Production | Creative Direction
Big Gigantic’s team reached out to me wanting to do a pop-up rooftop show to promote their upcoming Red Rocks shows. This ‘Road To Rowdytown’ event was a free, first come first serve, show and consisted of artists Klo, Option4, and Big Gigantic. As the Executive Producer on this show I sourced all AV production, promoters, and media teams. In addition to the live music on the rooftop, we curated a merchandise shopping experience in 12th floor Lounge where guests could purchase limited edition Big Gigantic merchandise throughout the event. After the performances, the event ended with a Meet & Greet opportunity with Big Gigantic themselves.
The Numbers:
Over 2,500+ people RSVP’d to the show
750+ guests attended
Nearly 500 people purchased Rowdytown tickets for Big Gigantic’s Red Rocks shows
The venue’s bar made $22,000 in gross revenue in just 4 hours.
